Logo system
Primary mark plus the variants real life demands: light and dark backgrounds, horizontal and stacked, and a version that still reads as a 32-pixel avatar.
A logo is a signature. A brand is everything after it.
Recognition comes from repetition, not from one clever mark. We build identity systems: the logo and its variants, color and type rules, and the templates that keep everything consistent long after the project ends.
What you get
An identity your team can actually apply
Brand guidelines
Color values, typography, spacing and usage rules in a document anyone can follow, so your material looks the same whoever makes it next year.
Digital templates
Social post templates, presentation decks, proposal and email layouts. Consistency stops depending on whether the person designing today remembers the rules.
Packaging and print
Labels, boxes, catalogs and print collateral, prepared properly for production, with print files that do not come back from the printer with questions.
Environmental and vehicle
Vehicle wraps, signage and storefront graphics: advertising you pay for once that keeps working for years.
Design that ships with the build
Because we also build the websites and products, the identity arrives as working components, not as a PDF someone has to interpret later.
Why consistency
Consistency is the cheapest credibility you can buy
A company that keeps order in how it presents itself signals that it keeps order in its work, and that signal matters most when you are competing against larger names. Inconsistency does the opposite: a different look every time means starting from zero with every impression. A rebrand does not have to mean throwing away a mark people already know, and we will say so when refinement beats replacement.
Contact us
Pricing
What branding costs
Between a template marketplace and a full-service studio there is a wide gap where most growing companies sit, with nowhere obvious to go. Our tiers are built for exactly that gap, and each one states how many concepts and how many revision rounds you get. The figures are indicative and exist so you know the order of magnitude before we talk. The final price is set per project, against the scope we define together.
Logo package
890 - 4,500 EURThree distinct concepts, three revision rounds on the one you choose, and every file you will ever need.
- 3 concepts, 3 revision rounds
- Vector files: SVG, AI, EPS, PDF
- Light and dark variants, favicon, social kit
- Full copyright transfer in writing
Brand identity
2,900 - 18,000 EURLogo, typography, color system, and the applications your team actually uses week to week.
- Category and competitor research
- Type, color and layout system
- Business cards, letterhead, templates
- Presentation and document templates
Brand book
from 3,900 EURForty to sixty pages of guidelines specific enough that a printer, a signmaker and a new hire all reach the same result.
- 40 to 60 page guidelines document
- Digital and print specifications
- Tone of voice and photography direction
- Team training on how to apply it
Design retainer
890 - 4,500 EUR/moOngoing collateral: decks, social assets, ad sets, packaging, event material. For teams that need design continuously rather than once.
- Agreed monthly volume
- Consistent with your guidelines
- Source files delivered every time
- No minimum term
Copyright transfers to you in full on payment, in writing, and we hand over the source files. We keep no copies as leverage and never charge again for using your own mark, on packaging, on vehicles or on signage. Single items such as a deck or an ad set are quoted individually.
What moves the price
Three things, in the order they matter:
Where the mark has to work
A logo that only lives on screen is simpler. One that has to go on a vehicle, a package, an embroidered uniform and an illuminated sign is designed from the start to survive one color and small sizes, and that is a different piece of work.
How many concepts and revisions
This is where quotes genuinely differ while the prices look similar. Five concepts with seven revisions and one proposal with no changes are not the same service, and we write the numbers down so you can compare like for like.
Whether research comes first
In crowded categories the most expensive mistake is a mark that resembles a competitor's. Research costs a few hours and prevents a rebrand two years later, which is the most expensive design work there is.
What we need to quote accurately
Four answers and the quote is firm:
- What you sell and who buys it
- Where the mark will appear: screen, print, vehicle, packaging, premises
- Which competitors you think look good, and why
- Whether a mark exists today and what bothers you about it
FAQ
Frequently asked questions
How long does a brand identity take?
A logo system with variants: 1 to 2 weeks. A full identity with guidelines and applied templates: 3 to 5 weeks, depending on how many applications you need.
We already have a logo. Does everything have to change?
Usually not. If the mark carries recognition, we refine it and build the system around it. Replacing something customers already know is a last resort, not an opening move.
What files do we receive?
Everything, in every format you will need: vector and raster, print and screen, outlined for production, plus guidelines and editable templates. All of it is your property.
How much does a logo cost?
The tiers are published above on this page, in the table: a logo package, a brand identity, a brand book and a design retainer. Each one states how many concepts and how many revision rounds it includes, which is where quotes genuinely differ while the headline figures look similar.
How many concepts and revisions do we get?
Three concepts and three revision rounds in the logo package. We state the numbers because that is where quotes genuinely differ while the prices look similar: five concepts with seven revisions and a single proposal with no changes are not the same service, whatever the headline figure says.
Who owns the copyright?
You do, in full, on payment and in writing, with the source files handed over. We keep no copies as leverage and we never charge again for use of your own mark, whether it goes on packaging, a vehicle or an illuminated sign. For cross-border clients we also confirm this in the contract, in English.
Is a cheap marketplace logo worth it?
For testing an idea, sometimes. For production, usually not: the file often is not vectorized, so it cannot be printed large or cut into vinyl, and you rarely get exclusive rights to it. If the underlying idea is good we can rebuild it properly rather than starting again, and we will say honestly which of the two makes more sense.
Do you handle printing?
We deliver print-ready files with correct color profiles, bleed and outlined type, and we speak directly to your printer so nothing is lost in translation. We do not add a margin on top of printing, because that turns a service into a markup.