Custom and headless storefronts
When a theme stops being enough: product configurators, B2B pricing tiers, subscription logic and checkout flows built around how you actually sell, not around what the template allows.
Stores that survive their own growth.
Most e-commerce problems are not design problems. They are what happens when the storefront, the inventory system and the accounting software each believe something different. We build stores and, more often, the plumbing that keeps them honest.
What we build
From storefront to the systems behind it
ERP, inventory and accounting integration
The work that removes double entry: orders, stock levels, pricing and invoices moving between systems automatically. This is where most of the operational savings live.
Replatforming without losing rankings
Moving off a platform you have outgrown, with URL mapping, 301 redirects and a migration plan that protects the search traffic you already earn.
Performance work
Storefronts audited and rebuilt for speed, because load time is measurable revenue on mobile. We fix what the theme and the app stack did to your Core Web Vitals.
Checkout and conversion
Fewer steps, fewer required fields, clearer shipping costs before the last screen. Small structural changes on the highest-value pages, measured rather than guessed.
AI product assistants
Assistants trained on your catalog and policies, answering sizing, stock and delivery questions around the clock and handing off cleanly when they should.
How we work on commerce
We start where the money leaks, not where the design is oldest
A storefront redesign is the most visible project and rarely the most valuable one. Before proposing anything we look at where orders are actually lost: the checkout, the mobile load time, the product pages that get traffic and no add-to-cart, and the manual work your team does after every order. Sometimes the answer is a rebuild. Often it is three targeted fixes and an integration, which costs a fraction and pays back faster.
Contact us
Pricing
What an online store costs
Published prices, per tier, with what is and is not included. Almost every page that ranks for this question gives a range and a contact form instead. The top of each range is where a large catalog or a deep integration lands, and every line says what you actually receive. The figures are indicative and exist so you know the order of magnitude before we talk. The final price is set per project, against the scope we define together.
Starter store
3,200 - 9,000 EURTheme-based build, up to 100 products, one payment gateway and one carrier. The right size to start trading without paying for what you will not use.
- Up to 100 products
- One payment gateway and one carrier
- Core Web Vitals in the green at launch
- Legal pages and consent banner
- 4 to 6 weeks
Growth store
6,500 - 28,000 EURCustom theme, up to 500 products, the integrations that remove manual work, and a checkout built for conversion rather than for the demo.
- Custom theme and product templates
- Up to 500 products with bulk import
- ERP, accounting or warehouse integration
- Abandoned cart and email flows
- 7 to 11 weeks
Headless, B2B or large catalog
from 18,000 EURCustom front end, wholesale pricing tiers, supplier feeds, multiple markets and currencies.
- Headless or custom storefront
- B2B pricing and account management
- Supplier feeds and multi-warehouse
- Multi-currency and multi-language
- 12 to 20 weeks
Content bundle
1,900 - 9,000 EURThe part that decides whether a store sells: photography, short video, and product copy that answers objections. Priced separately because most stores need it and almost no agency offers it.
- Product imagery for up to 50 SKUs
- Short-form video for ads and social
- Product descriptions written, not copied
- Delivered in the formats your platform wants
Care plan
Platform and plugin updates, backups, security monitoring, uptime checks and a defined response time when something breaks, priced by the size of the store. No twelve-month lock-in. Payment processor fees are agreed directly with your provider and never pass through us.
Hosting, domain and third-party app subscriptions are yours and stay in your name. We publish what is not included as carefully as what is, because that is where quotes usually differ. Invoicing in EUR, GBP or USD, reverse charge for VAT-registered EU and UK businesses.
What moves the price
Three things, in the order they matter:
How many products, and in what condition
A thousand products with a clean spreadsheet and usable images is one job. A hundred products with no descriptions and phone photos is another, usually the more expensive one, because the content has to be created before anything can be loaded.
How many systems have to talk to each other
One carrier and one gateway is the baseline. Three carriers, two payment methods, an ERP, a marketplace feed and an accounting system are five separate pieces of work, each needing testing against real orders rather than test data.
Who prepares the photography and copy
This is the cost most quotes leave out. The store gets delivered technically finished and then sits empty for months. We quote it as its own line, and we can do it, because the studio is in house rather than subcontracted.
What we need to quote accurately
Five answers and the quote is firm:
- How many products, and whether you have a file with them
- Whether images and descriptions exist or need to be made
- Which payment provider and which carriers you use
- Whether you sell wholesale as well as retail
- What system holds your stock and invoicing today
Selected work
Stores we have built
FAQ
Frequently asked questions
Which platforms do you work with?
We work with the mainstream commerce platforms and with headless setups where the frontend is custom and the platform handles catalog and payments. The choice follows your catalog size, integrations and team, not our preference.
Can you take over a store someone else built?
Yes, and it is a common starting point. We audit the codebase, integrations and performance first, then tell you honestly whether the sensible path is maintenance, targeted fixes or a rebuild.
How do you handle migration without losing traffic?
We inventory the URLs that earn traffic, map every one to its new address with 301 redirects, keep the content that ranks and monitor after launch. Done properly, rankings usually improve because the new store is faster.
Do you also produce product photography and video?
For clients in our region, yes, in-house. For overseas clients we work with content you provide or with your local photographer, and handle the editing, motion graphics and layout ourselves.
How much does an online store cost?
The tiers are published above on this page, in the table: a starter store, a growth store, and headless or B2B work. A care plan is priced by the size of the store and listed separately. Where you land inside a tier depends on how many products you have and how many systems have to connect.
What is not included in the price?
Hosting, the domain, third-party app subscriptions and payment processor fees, all of which stay in your name and are paid by you directly. Product photography and copywriting are quoted separately as the content bundle, because most stores need them and the cost is real. We publish the exclusions as carefully as the inclusions, since that is where two quotes for the same brief usually differ.
Do prices change after the contract is signed?
Not for agreed scope. If we underestimated something inside what we quoted, that is our problem and we absorb it. If you add products, integrations or pages that were not in the brief, we price the change before we do it, not on the final invoice.
Can you do the photography and the copy as well as the build?
Yes, and it is the reason clients pick us over a pure development shop. The store, the product photography, the short-form video and the descriptions come from one team, which means one brief, one timeline and no gap between a technically finished store and a store that actually sells.
