Notes from the workshop

Practical writing for people deciding how to build something: what it costs, how to choose a partner, and where technology actually pays off. No hype, and no advice we would not give a client on a call.

E-commerceSeptember 15, 20266 min read

Shopify vs Custom Ecommerce Store: When Each One Wins

Shopify is the right answer for most stores and the wrong one for some. Here is where the line runs: B2B pricing, ERP integration, unusual checkout, and the hybrid path in between.

E-commerceSeptember 15, 20265 min read

Ecommerce Website Development Cost: What Moves the Quote

Catalog size, payments and tax, shipping rules, integrations, content and compliance decide an ecommerce quote. Here is how to read one, what cheap bids leave out, and how to compare two.

AI integrationSeptember 15, 20266 min read

AI Integration Cost: What a Quote Depends On

Three ways to buy AI, five things that move the quote, where it pays back fast and where it does not. A practical guide for companies budgeting their first AI integration.

Digital marketingSeptember 15, 20266 min read

AI Search Visibility: How to Show Up in ChatGPT and Perplexity

AI answer engines search first and cite second. For a B2B service company that means entity consistency, structured data, llms.txt and independent mentions. A 30-day checklist.

Working togetherSeptember 15, 20266 min read

Fixed Price vs Time and Materials: Which Contract Protects You

Most vendors push time and materials. Here is where each contract is honestly the right call, how a fixed price is made safe for both sides, and the warning signs in each.

Custom softwareSeptember 15, 20266 min read

Who Owns the Code When You Hire a Development Agency

Ownership of custom software is settled by contract, not by assumption. What an IP assignment must say, what you never own, and why escrow is rarely needed if the repositories are yours.

Working togetherSeptember 15, 20267 min read

Hiring Software Developers in Serbia: A Guide From the Inside

Written by a Serbian company about its own market: the official export figure, education and English, the six-hour gap to US Eastern, three ways to hire, and what intermediaries leave out.

Working togetherSeptember 15, 20266 min read

Eastern Europe vs Latin America for US Nearshore Teams

A Serbian team's candid comparison: Latin America wins on the clock, so here is what a six-hour gap still gives you, where each region is stronger, and how to decide by project type.

Web developmentSeptember 15, 20266 min read

Website Redesign Cost: The 7 Things That Move the Price

A redesign is seven decisions, not one product. Templates, migration, integrations, redirects, performance targets and copy each move the quote. Here is how to read one.

Custom softwareSeptember 15, 20266 min read

CRM Integration: Custom Build vs Zapier vs Native Connectors

Native connector, Zapier or custom code: each fits a specific situation. When each one wins, what breaks in practice, and what moves the cost of connecting your CRM.

VideoSeptember 15, 20265 min read

Outsourcing Video Editing: What a Marketing Team Should Expect

You shoot, we edit, grade, subtitle and cut per platform. What to send, realistic turnaround, revision rounds, music licensing, and how to run a two-week pilot.

PhotographySeptember 15, 20265 min read

How Many Product Images a Listing Needs (and Which Ones)

Most listings need five to eight images, and the first three do the work. Which shots, technical specs, catalog consistency, and how a 500-SKU shoot gets organized.

Custom softwareAugust 4, 20268 min read

How Much Does Custom Software Development Cost in 2026?

Quotes for the same project routinely differ by 5x. Here is what actually drives the number, what a serious estimate contains, and how to compare bids without guessing.

Working togetherJuly 29, 20267 min read

Nearshore vs Offshore Development: What Actually Changes

The difference is not geography, it is how many hours a day you can have a conversation. Here is what that changes in practice, and when each model is the right call.

Working togetherJuly 22, 20268 min read

How to Hire a Development Team in Europe: A Practical Guide

Contracts, IP, GDPR, payments and how to run a trial project. The operational details US companies discover after signing, collected before you sign.

Working togetherJuly 15, 20267 min read

Dedicated Team, Staff Augmentation or Fixed-Scope Project?

Three ways to buy engineering capacity, and the honest trade-offs of each. Choosing the wrong one is the most common reason outsourcing disappoints.

AI integrationJuly 8, 20267 min read

AI Automation for Small Business: Where It Actually Pays Off

Skip the hype. Five processes where AI reliably returns hours in the first month, three where it usually fails, and how to run a pilot that proves it either way.

Working togetherJuly 1, 20268 min read

How to Choose a Software Development Partner: 9 Questions That Reveal Everything

Nine questions that expose how a firm actually works, the answers you want to hear, and the red flags that should end the conversation early.

Custom softwareJune 24, 20266 min read

The Discovery Sprint: Why Two Weeks of Planning Saves Two Months of Building

The cheapest way to de-risk a software project is to buy a small piece of thinking first. What a discovery sprint produces, what it costs and when to skip it.

Working togetherJune 17, 20266 min read

Working Across a Six-Hour Time Gap: What Actually Makes It Work

Distributed teams do not fail because of time zones. They fail because of habits that assume everyone is online. Here is the operating system that fixes it.