Web platforms and SaaS
Multi-tenant products, customer portals and marketplaces, built to handle real load and to keep shipping after launch. Modern stack, tested code, deployment pipelines included.
Custom software built for the way you actually work.
Off-the-shelf tools make you bend your process to fit the software. We do the opposite: we map how your business runs, then build the platform, tool or integration that fits it. Fixed-scope projects or a dedicated nearshore team, your choice.
What we build
Software that removes work instead of adding it
Internal tools and dashboards
The unglamorous software that saves the most money: order tracking, field service, production planning, reporting. Replaces the spreadsheet sprawl your team fights every morning.
CRM and ERP systems
When Salesforce is too much and a spreadsheet is not enough. Customer records, quotes, pipeline and reporting shaped around your sales process, not a generic template.
APIs and integrations
We make systems that were never meant to talk to each other exchange data reliably: payments, ERP, logistics, warehouses, AI services. Most double data entry disappears here.
Portals and B2B platforms
Customer and partner portals, wholesale ordering systems and anything with several user roles and permission levels. The unglamorous systems that run a business day to day.
Mobile applications
iOS and Android apps that extend your product rather than duplicate the website. Shared codebase where it makes sense, native where the experience demands it.
Why custom
Custom pays off exactly where your process is your advantage
We will tell you plainly when an off-the-shelf tool covers 90 percent of your needs for a tenth of the cost, because a project that should not exist helps nobody. Custom software earns its budget in two places: where your process is the thing competitors cannot copy, and where manual work already costs more per year than the build would. That is the math we run with you on the first call, before anyone signs anything.
Contact us
Pricing
What custom software costs
Almost every page that ranks for this question publishes a vague range and a contact form. We publish what we charge, including the hourly rate. The tiers below run from a single internal tool to a multi-system rollout, because scope moves the number more than anything else does. The figures are indicative and exist so you know the order of magnitude before we talk. The final price is set per project, against the scope we define together.
Scoping sprint
2,900 EURTwo weeks, fixed price, credited in full against the build if you go ahead within 30 days. You keep the output either way.
- Process and systems mapping
- Written specification and screen flows
- Cost and timeline estimate
- Yours to take elsewhere
Internal tool or MVP
9,900 - 38,000 EUROne system, one job. The first version that goes into real use, without the features that can wait.
- User roles and permissions
- Core workflow in production
- Documentation and team training
- 8 to 14 weeks
CRM, portal or platform
22,000 - 95,000 EURMultiple roles, approval flows, reporting, and connections to whatever already runs the business.
- Multi-role access and approvals
- Dashboards and reporting
- Integrations with ERP or accounting
- 12 to 24 weeks
Multi-system or enterprise
from 55,000 EURSeveral systems, migration from something that exists, and a rollout that cannot interrupt trading.
- Architecture and migration plan
- Phased rollout with exit points
- Audit trail and access control
- Support agreement after handover
Maintenance and further work
Annual maintenance is proportional to the size of the system, and additional development after handover is billed at the hourly rate published above. Both are written into the contract before we start, not negotiated after the first incident.
You own the code, the repository, the design files and the accounts from day one, transferred in writing. We do not hold anything back as leverage and we do not license you software you paid us to build. Invoicing in EUR, GBP or USD; VAT-registered EU and UK businesses are invoiced under reverse charge.
What moves the price
Three things, in the order they matter:
How many distinct user roles exist
One team using a system the same way is simple. Three roles with different permissions, approvals and views is three times the design and three times the testing, even though it looks like one product.
What it has to connect to
Every external system brings its own documentation, its own rate limits and its own failures. A modern API is a week. An undocumented legacy system can be three, and we say which one we think we are facing before quoting.
How strict the requirements are
An internal tool for ten people and a platform that must hold thousands of users with a full audit trail are not built the same way, even when the screens look alike. Compliance and uptime requirements are the largest hidden multiplier in this category.
What we need to quote accurately
Four answers and the quote is firm:
- Which process costs you the most time today
- What software you already run and what has to stay
- How many people will use it, in how many roles
- What you would call success six months after launch
Engagement
How the work is structured
Every model gives you working software on a staging URL at the end of each two-week sprint. No black boxes, no big-bang reveal at the end.
Fixed-scope project
Defined scope, fixed price, fixed timeline. Best for MVPs, rebuilds and integrations where the destination is clear.
Dedicated team
Engineers, a designer and a lead working only on your product at a monthly rate. Best for products under continuous development.
Staff augmentation
Vetted engineers inside your process, your repo and your standups. Best when you need specific skills without a hiring cycle.
Stack
What we build with
We are not tied to one language or one framework. An internal tool for ten people and a system that has to talk to an existing ERP are not the same job, so they do not call for the same tools. If your team already has a standard, we work inside it.
Front end
React, Next.js and Angular. Angular for larger internal applications with many forms and business rules, React and Next.js where load speed and search visibility decide the outcome.
Back end
Node.js, .NET (C#), Python, PHP with Laravel, and Java with Kotlin. The choice follows what the system has to integrate with and what your team can maintain after handover.
Databases
PostgreSQL, MySQL and MariaDB, Microsoft SQL Server and MongoDB. Relational where the data has a firm shape and reporting matters, document stores where the shape keeps changing.
Mobile
React Native and Flutter when one codebase covers both platforms, native iOS and Android when the app needs full speed and deep device access.
Delivery and operations
Docker, automated CI/CD pipelines, and AWS or Azure. Changes reach production automatically and can be rolled back, instead of being copied onto a server by hand.
Selected work
Platforms and products we have built
FAQ
Frequently asked questions
How long does a custom software project take?
Smaller internal tools ship in 4 to 8 weeks. Larger systems such as a CRM or a production platform run 2 to 6 months, but in phases: you use the first modules while the rest is still being built, instead of waiting for a single delivery date.
Can you work with our existing systems?
Yes, and it is usually the highest-value part of the project. Accounting software, warehouse systems, e-commerce platforms and most modern tools expose APIs or export formats we can integrate. Where they do not, we build the bridge.
What happens after launch?
You choose. We offer support retainers covering monitoring, security updates and small changes, continued feature development, or a clean handover with documentation and credentials. Because the code is yours, you are never locked in.
We only have an idea, not a specification. Is that a problem?
That is the normal starting point. Turning a business problem into features, milestones and a price is our job, not yours. You see a clickable prototype before development starts, so you are approving something you can actually click, not a document.
How do you handle security and data protection?
We work to GDPR standards by default, sign your NDA before we see anything sensitive, keep production credentials in your accounts, and separate real customer data from development environments. If your industry adds requirements, we build to them.
How much does custom software cost?
The tiers are published above on this page, in the table: a two-week scoping sprint, an internal tool or MVP, a CRM or platform, and multi-system work. The blended hourly rate is published there too, which almost no agency in this category does.
Who owns the code?
You do, transferred in writing, with the repository handed over. We do not keep copies as leverage, we do not license you back software you paid us to build, and we do not work on a closed platform you cannot leave. If you move to another team, you take the code, the documentation, the database schema and the deployment instructions.
How does working with a Serbian studio actually go?
We are in Serbia, on Central European Time, so the working day overlaps fully with London, Berlin and Amsterdam. Serbia ranks 24th worldwide on the EF English Proficiency Index, in the high proficiency band, so English is the working language end to end. What we do not do is compete on being the cheapest option: below a certain rate, the estimate is almost always revised upward later.
What guarantee do you offer?
One, and it is contractual rather than a marketing line: fixed scope at a fixed price, and if we exceed our own estimate on agreed scope, we absorb it. We deliberately do not stack money-back guarantees, free trials and satisfaction promises, because a page carrying four guarantees is telling you something about the first three.
